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When a Broker Changes Its Website or Brand: A Client Continuity Checklist

Use this continuity and security checklist when a broker changes its website, domain, logo or brand identity, before logging in or funding.

robertEditor
3 min read
Industry insights

IC’s move from icmarkets.com to ic.com illustrates why a broker rebrand is more than a marketing event. Clients need a reliable way to distinguish a legitimate transition from phishing or an undisclosed entity change.

Key facts

  • Domain changes can affect login habits and password managers.
  • Public rebrands can attract clone domains.
  • A brand change does not necessarily mean an entity change.
  • Clients should preserve statements and communications during a transition.

Why continuity matters

A broker’s website is an operational gateway to balances, positions, deposits and personal data. Changing that gateway creates a period in which legitimate redirects, support messages and new branding coexist with a higher risk of confusion.

IC announced its move in advance, supplied a defined maintenance window and said referral links would continue to work. Those are useful continuity signals, but clients still need independent checks.

The six-point continuity test

A trustworthy transition should produce a consistent chain of evidence.

CheckpointExpected evidenceWarning sign
Old domainClear redirect or migration noticeDomain disappears without explanation
New domainValid certificate and matching disclosuresMisspelling or unrelated company
Client portalLinked from confirmed company pagesNew login sent only by message
Legal entityConsistent or formally disclosed changeEntity changes without updated agreement
PaymentsNo unexplained destination changeUrgent new bank or wallet instructions
SupportKnown channels confirm the movePressure to act through private messaging

What clients should do before and after a change

The process should protect both access and evidence.

  • Save statements, agreements and the migration notice.
  • Update bookmarks from the confirmed destination.
  • Check password-manager and multi-factor authentication settings.
  • Verify deposit instructions inside the authenticated portal.
  • Monitor statements and support responses after the change.

SafeGate perspective and limitations

A well-managed rebrand can improve clarity. A poorly documented one can weaken confidence even if no client loss occurs. SafeGate should record the announcement date, downtime, entity disclosures and any client complaints about access.

The checklist cannot authenticate a site by appearance. Official records and independently reached support channels remain necessary.

Check a broker domain

Read broker reviews

Frequently asked questions

Not necessarily. It may be a brand change while the legal entity remains the same.

Sources and verification

Last reviewed: August 25, 2026. Recheck dates, status, legal entities and live terms immediately before publication.

Image brief: Browser-domain verification checklist with old and new brand identities connected by an audited transition path.

Disclosure

SafeGate Advisors is not a broker and does not accept deposits. This article is general information, not investment advice. SafeGate may receive compensation from some brokers through affiliate partnerships, but editorial assessments should follow the published methodology and verified evidence.

Tags:

  • IC Markets
  • ic.com
  • phishing
  • broker legal entity
  • service continuity
  • Industry Insights

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